#63: On-Premise Wine Marketer of the Year Issue
- Profile: Why are wine sales up 30% at Windows on the World?
- Wine Trends 1998
- Operations: Three ways to maximize your wine program to increase sales, profits, and server morale…
- Marketing: A brand-new invention has revolutionized how “wine flights” are being sold in restaurants
- Wine Reviews
Below is a summary of issue #64, published in Jan/Feb 1998. This issue is available for purchase online by clicking “Add to Cart” below.
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Featured in This Issue
Why are wine sales up 30% at Windows on the World? Beverage director Andrea Immer, M.S., holds the key…
Wine Trends 1998
Where the on-premise wine market is going in 1998–and the three categories of wine that will outperform…
Three ways to maximize your wine program to increase sales, profits, and server morale…
A brand-new invention has revolutionized how “wine flights” are being sold in restaurants. We’ve just named it the Restaurant Wine On-Premise Wine Marketing Concept of the Year…
Australia’s fortified wines are about to be “discovered” in the USA…Castel de Paolis is making some of Italy’s most exciting dessert and table wines (pg. 13, 22)…Truchard’s 1996 Chardonnay is another beauty (pg. 16)…Hess Select’s Cabernet Sauvignon is one of the best values in the market (pg. 17)…Villa Mt. Eden’s 1996 Pinot Noirs are great values (pg. 18)…Affordable, quality red blends from the USA get a major boost from Navarro & Columbia wineries (pg. 19)…Difficult to improve upon the new Zinfandels from Greenwood Ridge, Elyse, Sausal, and Mazzocco (pg. 20)…Great Rose is now made in Australia (pg. 20)…d’Arenberg and Yalumba are two of the greatest names in Shiraz (pg. 20)…Marc Kreydenweiss is making some of Alsace’s best wines (pg. 21)…Medium priced Italian Merlots truly have improved in quality (pg. 22)…Pinotage is finally getting some respect–from South African winemakers (pg. 23).