#86: Restaurant Wine Awards Issue
- Operation Profile: Silicon Valley Wine Sale Contests
- Wine Merchandising: “Pricing as Promotion”
- 188 Wines Recommended
Below is a summary of Restaurant Wine magazine issue #86, published in Nov/Dec 2001. This issue is available for purchase online by clicking “Add to Cart” below.
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Featured in This Issue
Is it possible to raise wine sales per cover by more than 10%, even in a soft economy? Of course, as this Silicon Valley restaurant demonstrates with its clever, on-going wine sales contests.
“Pricing as Promotion”. This Los Angeles restaurant is a local landmark (it opened its doors in 1908). But its value pricing and its 77% pouring cost (!) are raising eyebrows and attracting patrons to its wine selections.
188 recommended wines from seven countries, including fine sparkling wines from one of California’s best-known bubbly producers; a host of outstanding 1999 Pinot Noirs from California; several amazing values from Chile; and 23 of the best new releases from South Africa.