#69: On-Premise Wine Marketer of the Year Issue

  • Profile: How Barry Larvin, M.S., increased sales at  The Rio Suite Hotel & Casino by 80%
  • 1999 Wine Forecast
  • Marketing: Restaurant Wine On-Premise Wine Marketing Concept of the Year
  • Wine Reviews


Below is a summary of issue #69, published in Jan/Feb 1999. This issue is available for purchase online by clicking “Add to Cart” below.

Buy This Issue: $60

An electronic PDF of this issue will be emailed to you upon receipt of payment.

Featured in This Issue


Sales at The Rio Suite Hotel & Casino have increased 80% during the past 14 months. How has wine director Barrie Larvin, M.S., accomplished this? Read on…

1999 Wine Forecast

There are key five trends we expect to blossom this year. Act on these now, to maximize your sales, bottom line, and guest satisfaction…


The private label wine program at this restaurant company sets a new standard in upscale private label programs–and sales now top 3,000 cases per year… We’ve just named the program our Restaurant Wine On-Premise Wine Marketing Concept of the Year…

Wine Reviews

Shooting Star, a second-tier label from Jed Steele, consistently offers first-rate values in a wide range of varietals…Mirassou’s 1997 single vineyard Harvest Reserve Chardonnays are terrific (pg. 15)…Suddenly, Ironstone Vineyards is making top value Merlot, Cabernet Franc, and Cabernet Sauvignon (pgs. 16, 17)…Robert Sinskey’s ’95 Cabernet Franc and ’95 Stags Leap Claret both are exceptional wines (pgs. 16, 17)…