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Restaurant Wine #69
On-Premise Wine Marketer of the Year Issue
Below is a summary
of issue #69, published in Jan/Feb 1999. This issue is available for purchase
online by clicking "Add to Cart" below.
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Featured in This Issue
Profile
Sales at The Rio Suite Hotel & Casino have increased 80% during the past 14 months. How has wine director Barrie Larvin, M.S., accomplished this? Read on...
1999 Wine Forecast
There are key five trends we expect to blossom this year. Act on these now, to maximize your sales, bottom line, and guest satisfaction...
Marketing
The private label wine program at this restaurant company sets a new standard in upscale private label programs--and sales now top 3,000 cases per year... We've just named the program our Restaurant Wine On-Premise Wine Marketing Concept of the Year...
Wine Reviews
Shooting Star, a second-tier label from Jed Steele, consistently offers first-rate values in a wide range of varietals...Mirassou's 1997 single vineyard Harvest Reserve Chardonnays are terrific (pg. 15)...Suddenly, Ironstone Vineyards is making top value Merlot, Cabernet Franc, and Cabernet Sauvignon (pgs. 16, 17)...Robert Sinskey's '95 Cabernet Franc and '95 Stags Leap Claret both are exceptional wines (pgs. 16, 17)...
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